Tourism Strategy/Marketing Plan Presented to Council
GREENSTONE, ON – Tuesday, November 24th, Greenstone Council received a presentation from Generator outlining the Tourism Strategy/Marketing Plan for Greenstone. Council heard that Greenstone’s selling point is its outdoor experience and that it is not crowded like other areas.
“The outdoor experience offered in Greenstone is at the top of the list of North American outdoor vacationers,” said Jack Hudolin from Generator. “Nature is everywhere. Greenstone is a spot free from line ups, traffic jams and complicated instruction manuals. It is a place where people can find their own secret spot.”
In developing the Plan, Generator engaged with a representative cross section of tourists, local residents and operators. A significant amount of research was undertaken on tourism within our region and others, including comprehensive consumer and product research. The result is a Plan that has identified Greenstone’s “Best Bet Products”, target markets, and our brand. Also presented was a three year implementation plan to increase tourism in Greenstone.
“Tourism is an important economic driver across Northwestern Ontario and within Greenstone,” said Mayor Renald Beaulieu. “The economic impact in Greenstone itself is significant and unfortunately we sometimes don’t recognize it. We heard tonight that one sector alone, the Outfitters/Resort Operators, are responsible for over 20,700 visitors to our region and a direct economic impact of over $10 million.”
Greenstone engaged Generator to develop a Tourism Strategy/Marketing Plan, including branding. Presentations will take place over the coming weeks in the Beardmore, Longlac and Nakina Wards for those who weren’t able to attend the presentation in the Geraldton Ward.
