Crossroads Launches “It’s Your Call”
Viewers Encouraged to Call, Text, or Tweet Live
BURLINGTON, ONTARIO – September 2, 2010. Brand new this fall is the Crossroads Christian Communications Inc. (CCCI) nightly ministry program It’s Your Call live from 1:00-2:30 a.m. on CTS. Host Rob Melnichuk will encourage viewers to call, text, or tweet to engage in honest dialogue about life, where they will discover the value and purpose of a relationship with Jesus Christ.
“Crossroads recognizes the importance of programming during the night since people with deep cares are often awake and searching for answers to life’s questions,” says Don Simmonds, CEO of Crossroads. “It is in these moments that many viewers have made personal decisions to follow Christ and received practical help in other ways”. It’s Your Call will increase this impact by airing earlier and using interactive technologies to communicate.”
It’s Your Call will have a young adult emphasis on Friday nights, but typically engages with people from a broad age range, with differing backgrounds, at all stages of their spiritual journey. The program content will encourage a worldview as seen through the eyes of Jesus Christ.
In addition to this new Crossroads ministry program, its flagship ministry program 100 Huntley Street will move to a new time on CTS at 11:00 a.m. daily and repeated at 9:00 p.m.
About Crossroads Christian Communications Inc.
Crossroads produces 100 Huntley Street, the longest running daily Christian television program in Canada. Founded by David Mainse, Crossroads has provided relevant messages of faith and inspiration for millions of Canadians for nearly 50 years. As a producer of faith and values media content, its mission is to convey the unchanging message of God’s love to people around the world. Crossroads also interacts with its viewers by praying for their needs via 24/7 prayer lines and providing helpful materials that assist in their spiritual growth. They reach out to children and youth through the operation of eight Circle Square Ranches across Canada. Crossroads has also been a highly respected and effective not-for-profit aid agency for over 25 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies. For more information, visit: www.crossroads.ca
