Terrace Bay Rebranding Continues

Written by Sean Irwin on 11 December 2010

CAO Carmelo Notarbartolo and Superior North CFDC’s Eastern Outreach Officer Lisa Sek show off the new marketing materials

TERRACE BAY, ON – The Township of Terrace Bay continues to rebrand its image with the recent completion of a new marketing project.

Terrace Bay worked with the Thunder Bay design company Shout Media to develop new tourism brochures and a tradeshow style display unit to more effectively promote the community. Suzanne Christie, Co-owner of Shout Media “Designing the logo for the Township of Terrace Bay was one of our favourite projects this past year. With a lot of input from the residents themselves, Terrace Bay now has a logo and brand that they can be proud of.” The brochure and display unit feature the new Municipal logo and theme based on Lake Superior and is connected to other recent upgrades to the Township website, highway banners, and business cards. Terrace Bay CAO Carmelo Notarbartolo beleives the rebranding is progressing well “This is an important next step in the rebranding of Terrace Bay and it will allow us to showcase Terrace Bay more effectively in a variety of ways from tourism to investment attraction to the recruitment of professionals.” said Notarbartolo.

The brochure has been designed displaying the major attractions and activities available to tourists visiting Terrace Bay like the new Terrace Bay Lighthouse, the Slate Islands, the Aguasabon Falls, and much more. The display unit also highlights the beauty of the Terrace Bay region through the use of high quality pictures. The display unit was developed in a more generic way so it can be used for a variety of means at tradeshows and meetings.